Racing Forces

Engines, EVs and Espresso: Ep 24 - Fanhood and Parasocial Relationships

Abby Rakshit and Molly Oxner

On this week’s episode of Engines, EVs, and Espresso, we chat through the overpriced pitfalls of fancy coffee packaging and the (literal) value of coffee education. Abby leads a discussion on the current power couple of the NFL and the impact that a surge of new fans can have on a sport, making comparisons between American football and the Drive to Survive era of F1 and understanding how marketing to generate hype for extended periods can impact fan engagement within a sport. Molly walks through Aston Martin’s return to the World Endurance Championship in an effort to win the 24hrs of Le Mans with the Valkyrie and the effect that a thriving sports car racing industry could have on hybrid road cars. 

As always, stay curious and stay caffeinated!